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WhatsApp Marketing: Everything You Should Need To Know About!

A form of messenger marketing called WhatsApp marketing is promoting a brand via WhatsApp. Brands may use this medium to reach a large audience, create enduring connections with consumers, and boost sales. More leads can become customers and you can offer round-the-clock customer service with SendPulse chatbots.

Its name itself describes marketing through WhatsApp. Every consumer nowadays wants to buy from companies that they can reach via chat. Today modern consumers are always looking for a new way to communicate, for example, they use WhatsApp, Facebook, Instagram, and Twitter for better communication. In India, 340 million people use WhatsApp monthly, and 100 million in brazil. Thus, WhatsApp is a great platform to reach customers for promoting the brand to over 2 billion active users.

With this marketing channel, you can stay in touch with more than half of the WhatsApp users who check the app every day. In developing countries, WhatsApp marketing is the best marketing channel to connect with consumers/audiences.

Clients are sent mass promotional and advertising messages using Whatsapp Bulk SMS.

Take a look at some advantages of choosing this marketing channel. Why are a lot of brands already using it?

Advantages Of Choosing  WhatsApp Marketing For Your Business:

As we already mentioned above, there are 2 billion active users on WhatsApp, which is why for contacting and promoting the product and services this is found to be the best channel for marketing. A few are the advantages listed below to understand more about WHATSAPP MARKETING.

Even if the majority of customers still use SMS, the situation is a little bit different in most European nations. The primary messaging app of choice for the vast majority of mobile phone users in the UK is WhatsApp. This is due to the fact that it is more reasonably priced than direct SMS.

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  • Whatsapp marketing offers better sales than other marketing channels. Only by adding a Whatsapp number to your website can lead your sales up to 27%. Customers feel more comfortable on a messaging app rather than emails and websites, as WhatsApp provides all safety measures.
  • When compared to international messaging (expensive). Whatsapp is free to use and easy to access which makes the cost of marketing low.
  • Suppose you are out of town or vacationing somewhere, then there is no need to pause your work as Whatsapp provides an AUTO REPLY option, where you can set pre-replies depending upon the inputs provided. 
  • There is no need to worry about using this platform as it looks exactly the same as your regular WhatsApp having the same accessibility and interface.
  • Through WhatsApp marketing, you can directly engage with the customer. You can use chatbots to automate the replies. This will make customers not wait for responses so long. You can also create an FAQ section on your WhatsApp business page that will help to save customers time. 
  • Thus, seeing all these enterprises has embarked on WhatsApp bulk SMS service to send bulk WhatsApp messages.

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Setting Profile On WhatsApp Business App:

  • Whatsapp business apps can be directly downloaded through the play store. After accepting the terms and conditions, register yourself by adding your number that must be different from your personal contact number.
  • After the registration, the app will send an OTP for the verification purpose.
  • Now it’s time to add your business name and image. You should add your official logo as it helps to identify customers about your brand. Once you set your business name on your app, you can’t undo that, but there’s no need to worry as you can change it by uninstalling the current one, reinstalling the same, and following the steps again.
  • Whatsapp business provides a lot of business options in the app that you can use to make your business more professional. 
  • Whatsapp business app provides you the payment option also that you can use to send and receive payments directly through the app. For this setting, go to the “payments”  option and add the payment method after accepting WhatsApp payment policies. After the verification, set a UPI pin for further transactions. And it will also help customers to send you payments whether they have WhatsApp pay or not.

CONCLUSION:

Whatsapp marketing is a messenger marketing that helps to connect with audiences outside the website. However, Whatsapp is used by millions of people on regular basis this is a great marketing channel that helps to choose this channel for excellent promotion. With this marketing channel, you can stay in touch with more than half of the WhatsApp users who check the app every day. In developing countries, WhatsApp marketing is the best marketing channel to connect with consumers/audiences.       

Even if the majority of customers still use SMS, the situation is a little bit different in most European nations. The primary messaging app of choice for the vast majority of mobile phone users in the UK is WhatsApp. This is due to the fact that it is more reasonably priced than direct SMS.

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